“How can we make it stand up?”

Purpose: Explore methods to build highly robust, standalone tools.

Experiment: “Keyword Engine”

• Robust tool that uses tagging to categorize keywords
• Accounts for numerous metrics including competitor data
• Produces visuals for streamlined reporting
• Helps to refine lists of keywords down to a manageable size
• Potential to significantly inform SEO decisions

Experiment: “Candyland”

• Adaptive AI that learns from user input and identifies next steps
• Field-based user inputs that gradually refine from step to step
• Pre-filled fields based on user’s path to the entrance
• Leverage gamification to engage user and collect more robust, qualified information
• Produce custom output based on user responses at the end of the journey