“How can we make it stand up?”

Purpose: Explore methods to build highly robust, standalone tools.

Experiment: “Keyword Engine”

  • Robust tool that uses tagging to categorize keywords
  • Accounts for numerous metrics including competitor data
  • Produces visuals for streamlined reporting
  • Helps to refine lists of keywords down to a manageable size
  • Potential to significantly inform SEO decisions

Experiment: “Candyland”

  • Adaptive AI that learns from user input and identifies next steps
  • Field-based user inputs that gradually refine from step to step
  • Pre-filled fields based on user’s path to the entrance
  • Leverage gamification to engage user and collect more robust, qualified information
  • Produce custom output based on user responses at the end of the journey